Even though content engagement has dropped by 55% over the last few years, 95% of marketers still feel that Coming up with the content that keeps your audience engaged and ways to interact with your audience every time and keep them visiting your website is very important for long term social success and can make you feel stretching your creativity a little thin. Here you can check 5 ways to create highly engaging content
1 Create Mini Campaigns From Long Content
Try to develop a short campaign where you share multiple data, inspirational quotations, and insightful buzzwords from a graphics /presentation or Banners. Include a link to the long-form content, this way you will share useful content with your audience and drive traffic to your website.
2 Use Polls to Know the Opinions of Your Audience
You can increase the engagement of your audience by using different polls, asking about their opinions, thoughts, and views on a particular topic. You can use different polls by asking your audience open-ended and insightful questions this way u can create your databases.
3. Content Should be Useful and Educational To Your Audience
Always try to share the content that is informative and useful for the audience you can request them to share that content to their social media handles this way you can drive more traffic to your website
4 . Create Content More Into Visual Forms
The audience these days is more interested in the content that includes visuals. You are more likely to engage more audience by adding images, videos, and Gifs in your content. People remember visual information 65% longer than text this way you can bring more audience engagement
5. Share Customer Testimonials and Reviews
People Nowadays trust more the reviews and testimonials than the seller who is selling that product or services, average customer reads at least 7 reviews before making any purchase so a good review is more likely to bring you more sales and if you have already posted them on your website and blog, don’t leave social media, pick your best reviews & testimonials design them into catchy content and bytes and post.
6. Try to Create Original Content
Today, it’s tough to produce content that’s 100% unique. These days it’s all possible that someone chooses the same topic and took similar images and thoughts to create content that will look similar to you. Try to produce content that’s unique. With so much competition, it’s no surprise that producing engaging content is the biggest challenge for marketers, so the important thing is how to write the original content, well choose your topic and add your own voice to the similar content spin the content is the key to sound unique.
Now talk about the goals of your marketing campaigns. You must know the purpose of your content, How Can Your Content be Useful for the readers. You need to understand what action your audience needs to take after reading your content. For example, you want to promote a new product on your website, and you have blogged about it. This is a great idea, but that alone won’t get people to buy the product, you need to motivate the readers to buy your products and services by highlighting the features and benefits of that product and how it can improve the lives of the consumers
8. Use Correct Information
We always suggest including statistics and research within the content. Marketers should be careful of the information they write. These days, anyone can put anything on the Internet. It’s important that you recognize the quality and accuracy of the websites you’re sourcing. That’s why it’s good to source your data from reputed sites only. In addition to making sure the source is authoritative, and always assures it’s fresh data. A statistic or study from five years ago may not be relevant today. If your content is providing updated and right information with facts and figures in sync with each other you are more like to engage your audience.
9. Use The Art of Story Telling
While data is important, it’s easier for people to relate to stories than just facts. This is the reason the audience enjoys watching TV, web series, and movies and trying to know more about celebrities. We want to know what comes next in the story. Telling a story will help you connect with your audience. It also improves your reliability on a subject; try to create stories that stimulate an emotional response from the audience. Speak in a way that’s relatable to your audience. Try to instigate powerful emotions such as sadness, Love, Fear, and patriotism.
10. Use Visuals
Apart from just using written content, your overall content marketing strategy must be much bigger than that. Pictures and videos need to be incorporated into this strategy. Use Original photos. Look at how visual elements are being incorporated into blog posts over the past few years. You can improve your content by using more infographics, if you will do your research, you are likely to build your own unique content. Infographics are more likely to take your content to another level. The audience tends to remember graphics more than text, people remember the content more if it’s in the form of graphics than texts. Try to add graphics, pictures, data, and videos to your blogs. Possibilities with video content are infinite, people tend to watch more than read.
Producing engaging content isn’t easy. Most businesses claim it’s the most challenging aspect of their business. Putting some extra effort and research you can create some highly engaging content
It’s all about keeping you original and standing out of the box. Try to produce content that is practical.
Use the information that is accurate and updated.
Use the art of storytelling to capture the attention of your users, use visuals and infographics to attract their attention Focus on getting clicks with your headlines, and keep your readers interested with the introductions and opening sentences.
Don’t use only a single strategy, Mix up your content to keep things interesting.
By following the above 10 tips that we have suggested, you can create some highly engaging content for your blogs as well as your website.
Learn more about highly engaging content via Startup Solutions by visiting here.